Whyte Total Personal Fitness on Main St. Markham has a slightly different slant than most other gyms on how to design and market a fitness facility. Tim Whyte’s 20-year experience in the fitness industry has shown him that opening a gym and just passively offering the best equipment, the best environment, the best hours, the best location is not a key to longterm success – either for the gym or for the clients.
Research in the fitness industry has shown that 80% of people who sign up for a gym membership never step foot in the facility to use it … not even once?!! Of the 20% who do show up for their first visit, only 4% of them will become longterm clients.
At Whyte’s Fitness the statistics are the exact opposite – 80% of new clients remain with the gym on a longterm basis. What is the key to their successful approach? Their focus is not on gym membership (and in fact they only allow a very limited number of “passive” memberships at any given time) but on personal training.
When you sign up with this gym, you are strongly encouraged to sign up for regular sessions with a personal trainer. You pay for these sessions with the trainer and then there are no other gym fees – no initiation fee, no monthly membership, nothing. Of course, the financial cost is greater because these services do not come cheap, but for someone who can afford it and is serious about getting in shape safely and reliably, the statistics show this approach to be the best way to do it.
Do you think that this sounds something like people’s experiences in the church? I’d venture to say that perhaps 80% of people who have not yet found spiritual “fitness” have thought about seeking out some kind of spiritual input, but have never walked into a church … not even once. And then I would bet that of those who have walked through the doors of a church with the best of intentions - looking for a way to find a connection to God - another large percentage of those come once or twice but then slip away in discouragement or confusion, because they don’t really know what to do, what all the “stuff” means, where to start, what the pitfalls are, how stay focused and encouraged through the tough times.
And we all know those who dive into it head first, full speed ahead with nothing that can stop them or slow them down. They have great resolve and determination to do it all for God, and do, for a while. But then along the way they get injured because they didn’t take the time to build up stamina and wisdom in the faith. Whether it is a careless tongue, or an insensitive heart, it cuts them deep and they scurry away wounded and jaded and never return. And so it is only a small percentage of those who do actually come in through our doors who stay for an extended length of time and develop a healthy level of spiritual fitness.
But what if as a church we offered and encouraged the same approach as Tim Whyte? (without the financial cost … but pointing out that there is a personal cost …) When you “join” us in worship, we strongly encourage you to connect up with a “personal trainer.” This person will get to know you, walk along side you, develop a “spiritual exercise” regimen at your level and pace, encourage you, challenge you, pray for you. I would venture to bet we would begin to realize a much better “success” rate than we currently see.
Of course, this would be no easy task – we would need a strong core of us to be willing to get ourselves into top spiritual “shape” to be able to assume care and responsibility for 2-3 new Christians at a time. Our spiritual focus would have to be on them, not us – we would need to create an environment that would best suit their needs, learning and worship styles so that they have the best chance for success.
But at the same time, we would also need to do what is needed to keep ourselves in top shape in order to be credible role models and mentors. In any “customer-oriented” organization, the focus always has to be on the customer, but a wise employer also provides a comfortable enough work environment and sufficient educational opportunities for its employees so that they are motivated, well-informed and healthy. Healthy and happy employees generate and retain healthy and happy customers.
And so in this model for a church, there is a symbiosis of intent – we move forward with a view to creating an environment that is best suited to effectively serving our “target market” while at the same time balancing that with creating enough space for comfort and growth in those who are the ones serving that market.
So we who are “servants” in the church have a right and a responsibility to continue to stay fit and strive for greater fitness. But that fitness is not to be to the sole end in itself toward which we are to strive – we do it only so that we can best serve others and take joy in seeing their growth and developing their own fitness in the faith to eventually become “personal trainers” themselves.
So lace up your spiritual joggers, Christians … we’re going for a run!
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